Thought Leadership Lecture Series in March and April 2015

May 8, 2015

In March and April, Hitotsubashi ICS held the 5th and 6th sessions of its Thought Leadership Lecture Series featuring well-known researchers from abroad.

1) The 5th IBS Thought Leadership Lecture Series Presentation, featuring Professor Raymond P. Fisk of Texas State University, was held on Monday, March 16, 2015.

Dr. Raymond P. Fisk is Professor and Chair of the Department of Marketing at Texas State University.
Dr. Fisk is a leading researcher in the field of services marketing and management and an active member of the American Marketing Association. He has previously served on the editorial review boards of the Journal of Health Care Marketing, the Marketing Education Review and the Services Industries Journal, and was the editor of the AMA Services Marketing Newsletter.
At this session, Dr. Fisk talked about the progress service research has made, the current state of developments in the field, and opportunities and challenges moving forward.

2) The 6th IBS Thought Leadership Lecture Series Presentation, featuring Dr. Takahiko Masuda of the University of Alberta, Canada, was held on Wednesday, April 15, 2015.

Dr. Takahiko Masuda is an Associate Professor at the University of Alberta, Canada.
Dr. Masuda won the Japanese Psychological Association Award for International Contributions to Psychology in 2010. His textbook, Cultural Psychology (in Japanese), co-authored with Dr. Toshio Yamagishi, was awarded in 2011 Best Book of the Year by the Japanese Society of Social Psychology.
A core member of Michigan's Culture and Cognition Program, through which researchers have investigated extensively systematic cultural variations in thinking styles between East Asian cultures (holistic thought) and North American cultures (analytic thought), Dr. Masuda has focused his research mainly on cultural variations in fundamental psychological processes such as perception, cognition, attention, memory, and patterns of eye-movement. He has shown that Japanese, who possess holistic, context-oriented attention patterns, are more likely than their analytical, object-oriented North American counterparts to be sensitive to contextual information and thus incorporate this information in judgments on the target issue.
In this talk, Dr. Masuda gave an overview of his research on culture and attention, and outlined his recent work on cultural variations in emotion perception in business contexts.