Guest speaker- Mr. Yoshiki Watanabe, President of Tokaibane
Oct 21, 2016
On Oct 18, Yoshi Fujikawa's "Japanese Business and Economy (JBE) - Strategy: Japanese SMEs" session, we were fortunate to have the very case protagonist, Mr. Yoshiki Watanabe (President, Tokaibane Mfg. Co., Ltd.) and his colleagues - Yuji Komatsu, (Technical Department, Production Engineering Group) and Hiroki Sugihara (Production Department, Hot-coiled Springs Group) in our class.
Tokaibane's case describes how a manufacturing firm in an increasingly commoditized industry has gained sustainable competitive advantage through a distinctive strategy. Together Guest speaker Oct with its strategy, its employee centered organization and aggressive investment in customer relationship management have enabled the company to be the only one in the industry which has generated positive profits for more than sixty years in a row.