Guest Speaker: Mr. Simon Oss, Manager, Brand Marketing Group of Yamaha Corporation
Prof. Satoko Suzuki's Marketing class welcomed Mr. Simon Oss, Manager, Brand Marketing Group of Yamaha Corporation, as the guest speaker today. Simon was working for Bosendorfer before it was purchased by Yamaha. Thereafter, he has worked for Yamaha U.S.A. and then came to Japan as the first non-Japanese manager in the Hamamatsu headquarter.
He gave a talk about how Yamaha is transitioning from product-based marketing to brand-based marketing.