Guest speaker - Mr. Masafumi Ishibashi, Chief Marketing Officer of Nestle Japan

Feb 15, 2019

DSC01114.jpgOn Feb 14, Prof. Satoko Suzuki's Marketing class "International Marketing 2: Global Firms in Japanese Market" welcomed Mr. Masafumi Ishibashi, Chief Marketing Officer of Nestle Japan Ltd. In the session, students did group presentation about Nestle's business plan and Mr. Ishibashi gave a talk about localization of global brand by using KIT KAT case.DSC01126.jpg

After the class, the students also enjoyed variety of KIT KAT on Valentine's day!