AffiliationProfessor, Hitotsubashi ICS
Courses･Marketing ･Doing Business in Asia
Erica Mina Okada applies behavioral decision theory and statistical methods to research in consumer choice and decision making. Her research has been published in top-tier peer reviewed academic journals including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. A recent article in the Journal of Marketing ranked Okada 21st in research productivity among over 2,500 scholars nationwide and internationally who published in the leading marketing journals. Professor Okada's current research focus is on exercise and health related decision making, JAPAN-US COMPARATIVE CONSUMER BEHAVIOR, AND PRODUCT CHOICE BASED ON WORD OF MOUTH.
Professor Okada received a bachelor's degree in economics from Princeton University, MBA from the Tuck School at Dartmouth College, and Ph.D. from the Wharton School at the University of Pennsylvania. Her industry experience includes investment banking at Merrill Lynch and project finance at GE Capital. She has held faculty positions at the University of Washington, University of Hawaii at Manoa, and at the Wharton School, University of Pennsylvania.