Faculty Members
One of the unique features of our faculty members...

Case Study

List of original business cases by Hitotsubashi ICS faculty

※ To purchase a case, please visit either of the following external web sites –The Case Center or Hitotsubashi Business Review On-demand. Sign up and login as a specific user is required for each site.

2014

Case Title Author Case No.
The Case Center
"FUJIFILM AND KODAK: SURVIVING THE DIGITAL REVOLUTION (B)" Tomonori Ito, Jesper Edman, Masashi Suekane ICS-113-010-E
"FUJIFILM AND KODAK: SURVIVING THE DIGITAL REVOLUTION (A)"  Tomonori Ito, Jesper Edman, Masashi Suekane ICS-113-009-E

2013

Case Title Author Case No.
The Case Center
Conrad Tokyo: Redefining Luxury Service Concept (A) Yoshinori Fujikawa, Kazuhiro Nomura, Natt Niljianskul, Srinivas Kannan Undetermined
Conrad Tokyo: Redefining Luxury Service Concept (B) Yoshinori Fujikawa, Srinivas Kannan, Kazuhiro Nomura, and Natt Niljianskul Undetermined
Yamaha Vocaloid Yoshinori Fujikawa, Tim Liu, Tom Chang Undetermined
Crypton Future Media and Hatsune Miku: Creating "Music from the Future" Yoshinori Fujikawa, Ziqi Guan Undetermined
Toyota in North America 2013 Emi Osono Undetermined
Toyota in Indonesia 2013 Emi Osono Undetermined
Tokyo Itoi Shigesato Office Emi Osono Undetermined
Credit Saison Emi Osono Undetermined

2012

Case Title Author Case No.
The Case Center
Weathernews Inc.: Always WITH you! (A) Yoshinori Fujikawa, Satoshi Utagawa, and Rumi Takeshita Undetermined
Weathernews Inc.: Always WITH you! (B) Yoshinori Fujikawa, Yumi Honda, Ginger Lin, and Rumi Takeshita Undetermined
MUJI: The Challenge of Globalizing Value Co-Creation Yoshinori Fujikawa, Eric Chow, and Cherie Juwono Undetermined
ORIX Corporation: Surviving the Financial Crisis (A) Tomonori Ito and Tomoyuki Yamaoka Undetermined
ORIX Corporation: Surviving the Financial Crisis (B) Tomonori Ito and Tomoyuki Yamaoka Undetermined
AKB48: Idols That You Can Meet Yoshinori Fujikawa, Yoshitaka Suzuki, and Eason Li Undetermined

2011

Case Title Author Case No.
The Case Center
Weathernews: Always WITH you! Yoshinori Fujikawa, Satoshi Utagawa, Yumi Honda, and Ginger Lin Undetermined
Anatomy of a Crisis: The Tokyo Electric Power Company and the Fukushima Nuclear Incidents Hiroshi Kanno, Nick Tanaka, and Yen-Jung Chiu Undetermined
Asics Corporation: Asics Store Tokyo Yoshinori Fujikawa, Eisuke Watanabe, Satoko Suzuki, and Himanshu Panhalkar Undetermined
Adidas: miCoach Yoshinori Fujikawa and Ching Pin Linnette Koh Undetermined
Nike: nike+ Yoshinori Fujikawa and Ting En Ng Undetermined
Gurunavi Yoshinori Fujikawa, Yuko Koshiishi, and Grace Zhou Undetermined
Komatsu KOMTRAX: Moving the Earth with Satellite Yoshinori Fujikawa, Wojciech Babski, Manasi Pethkar, and Taro Yajima Undetermined
Komatsu KOMTRAX: Competing in Service in 2011 Yoshinori Fujikawa, Wojciech Babski, Manasi Pethkar, and Taro Yajima Undetermined
Weathernews: Pursuing Service Globalization in 2011 Yoshinori Fujikawa, Satoshi Utagawa, Yumi Honda, and Ginger Lin Undetermined
Toyota North America (A) Hiroshi Kanno, Emi Osono Undetermined
Toyota North America (B) Hiroshi Kanno, Emi Osono Undetermined
Toyota India (A) Hiroshi Kanno, Emi Osono Undetermined
Toyota India (B) Hiroshi Kanno, Emi Osono Undetermined
Property Data Bank Emi Osono Undetermined
Daido Life Emi Osono Undetermined
Point Emi Osono Undetermined
Oisix Emi Osono Undetermined
Japan Tobacco: Domestic Giant Going Global (A) Tomonori Ito, Yoshinori Fujikawa, Yanling Li, and Ayano Hirose Undetermined
Japan Tobacco: Domestic Giant Going Global (B) Tomonori Ito, Yoshinori Fujikawa, Yanling Li, and Ayano Hirose Undetermined

2008

Case Title Author Case No.
The Case Center
Kumon North America: Propelling the Mission-Driven Service Globalization Strategy Yoshinori Fujikawa, Frederik Ditlev Otte-Trojel, and Kenichi Suzuki Undetermined
Tokyo International School: Building a 21st Century Model School for the World Yoshinori Fujikawa, Roger Sherrin, Carl Kay, and Satoko Suzuki Undetermined

2007

Case Title Author Case No.
The Case Center
Muji: The Challenge of a Global Brand Originating in Japan (A) Yoshinori Fujikawa, Miyuki Igarashi, Chiyoko Oshima, and Juri Ishida 309-313-1
Muji: The Challenge of a Global Brand Originating in Japan (B) Yoshinori Fujikawa, Miyuki Igarashi, Chiyoko Oshima, and Juri Ishida 309-314-1
Satura Cakes: Never Another Ordinary Bite (A) Yoshinori Fujikawa and Ryusuke Kabasawa 310-072-1
Satura Cakes: Never Another Ordinary Bite (B) Yoshinori Fujikawa and Ryusuke Kabasawa 310-073-1
Kumon India: Extending the Mission-Driven Service Globalization Strategy Yoshinori Fujikawa, Kenichi Suzuki, and Frederik Ditlev Otte-Trojel 310-071-1
TOKYO GIRLS COLLECTION by girlswalker.com: Real Clothes from Japan to the World Yoshinori Fujikawa and Toshikazu Imada 310-076-1

2006

Case Title Author Case No.
The Case Center
Ad-comm Group "Whitebook": Cross-Marketing Platform for the Luxury Brand Market Yoshinori Fujikawa, Dean Claiborne, Greg Main, and Peilun Yang Undetermined
BOOKOFF Corporation: Service Innovation in the Secondhand Business Yoshinori Fujikawa and Emiko Yoshikawa Undetermined
Caress Alliance: The Hokkaido Centre for Family Medicine Yoshinori Fujikawa, Kenji Nawa, and Dean Claiborne Undetermined
REALFLEET "amadana": Design Innovation in the Japanese Home Appliance Industry Yoshinori Fujikawa and Peilun Yang 508-077-1
Tokaibane in 2006: A Service-Driven Manufacturing Company Yoshinori Fujikawa and Hideaki Koita 308-222-1