Case Study
List of original business cases by Hitotsubashi ICS faculty
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2016
Other
| Case Title | Author | Case No. | Detail |
|---|---|---|---|
| Toyota Australia's Exit from Local Production | Emi Osono | ICS-116-001-E |
2015
Other
| Case Title | Author | Case No. | Detail |
|---|---|---|---|
| Toyota MIRAI: Development of Fuel Cell Vehicle | Emi Osono | ICS-115-001-E |
2014
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| "FUJIFILM AND KODAK: SURVIVING THE DIGITAL REVOLUTION (B)" | Tomonori Ito, Jesper Edman, Masashi Suekane | 114-071-1 | |
| "FUJIFILM AND KODAK: SURVIVING THE DIGITAL REVOLUTION (A)" | Tomonori Ito, Jesper Edman, Masashi Suekane | 114-070-1 | |
| Tomonori Ito, Jesper Edman, Masashi Suekane | ICS-113-009-E-TN |
Other
| Case Title | Author | Case No. | Detail |
|---|---|---|---|
| Dickies Japan: Social Media Strategy and the "Dickie-zoku" Incident (A) | Yoshinori Fujikawa, Dhruv Anand, Junichi Hidemura | ICS-114-001-E | |
| Dickies Japan: Social Media Strategy and the "Dickie-zoku" Incident (B) | Yoshinori Fujikawa, Dhruv Anand, Junichi Hidemura | ICS-114-002-E | |
| Yoshinori Fujikawa, Natt Niljianskul, Srinivas Kannan, Kazuhiro Nomura | ICS-114-001-E-TN | ||
| Toyota Avalon: A story of product development and process revolution in the U.S. | Emi Osono | ICS-114-004-E | |
| Toyota IMV: How to be prepared for a major model change in Asia? | Emi Osono | ICS-114-003-E |
2013
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| Conrad Tokyo: Redefining Luxury Service Concept (A) | Yoshinori Fujikawa, Kazuhiro Nomura, Natt Niljianskul, Srinivas Kannan | ICS-113-001-E | |
| Yoshinori Fujikawa, Natt Niljianskul, Srinivas Kannan, Kazuhiro Nomura | ICS-113-001-E-TN | ||
| Conrad Tokyo: Redefining Luxury Service Concept (B) | Yoshinori Fujikawa, Srinivas Kannan, Kazuhiro Nomura, and Natt Niljianskul | ICS-113-002-E | |
| Yamaha Vocaloid | Yoshinori Fujikawa, Tim Liu, Tom Chang | ICS-113-003-E | |
| Yoshinori Fujikawa, Tom Chang, Tim Liu | ICS-113-003-E-TN | ||
| Crypton Future Media and Hatsune Miku: Creating "Music from the Future" | Yoshinori Fujikawa, Ziqi Guan | ICS-113-004-E | |
| Crypton Future Media and Hatsune Miku: Creating "Music from the Future" | Yoshinori Fujikawa, Ziqi Guan | ICS-113-004-E-TN | |
| Toyota in North America 2013 | Emi Osono | ICS-113-005-E | |
| Emi Osono | ICS-113-005-E-TN | ||
| Toyota in Indonesia 2013 | Emi Osono | ICS-113-006-E | |
| Toyota in Indonesia 2013 | Emi Osono | ICS-113-006-E-TN | |
| Tokyo Itoi Shigesato Office | Emi Osono | ICS-113-007-E | |
| Tokyo Itoi Shigesato Office | Emi Osono | ICS-113-007-E-TN | |
| Credit Saison | Emi Osono | ICS-113-008-E | |
| <16>Credit Saison | Emi Osono | ICS-113-008-E-TN |
Other
| Case Title | Author | Case No. | Detail |
|---|---|---|---|
| The Sure Thing That Flopped | Gerald Zaltman, Lindsay Zaltman, Donna j Sturgess, Alex Lee, Yoshinori Fujikawa, Lewis Carbone | R0807Z | |
| The Sure Thing That Flopped HBR Case Study and Commentary | Gerald Zaltman, Lindsay Zaltman, Donna j Sturgess, Alex Lee, Yoshinori Fujikawa, Lewis Carbone | R0807A |
2012
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| TOYOTA ETIOS: THE LAUNCH OF A CAR 'MADE FOR INDIA' (B) | Kanno, H., Tanaka, N., and Tendulkar, V. | 313-169-1 | |
| TOYOTA ETIOS: THE LAUNCH OF A CAR 'MADE FOR INDIA' (A) | Kanno, H., Tanaka, N., and Tendulkar, V. | 313-168-1 | |
| Weathernews Inc.: Always WITH you! (A) | Yoshinori Fujikawa, Satoshi Utagawa, and Rumi Takeshita | ICS-112-001-E | |
| Yoshinori Fujikawa, Satoshi Utagawa, and Rumi Takeshita | ICS-112-001-E-TN | ||
| Weathernews Inc.: Always WITH you! (B) | Yoshinori Fujikawa, Yumi Honda, Ginger Lin, Rumi Takeshita | ICS-112-002-E | |
| MUJI: The Challenge of Globalizing Value Co-Creation | Yoshinori Fujikawa, Eric Chow, Cherie Juwono | ICS-112-004-E | |
| ORIX Corporation: Surviving the Financial Crisis (A) | Tomonori Ito and Tomoyuki Yamaoka | ICS-112-005-E | |
| Tomonori Ito and Tomoyuki Yamaoka | ICS-112-005-E-TN | ||
| ORIX Corporation: Surviving the Financial Crisis (B) | Tomonori Ito, Tomoyuki Yamaoka | ICS-112-006-E | |
| AKB48: Idols That You Can Meet | Yoshinori Fujikawa, Yoshitaka Suzuki, Eason Li | ICS-112-007-E | |
| Yoshinori Fujikawa, Yoshitaka Suzuki, Eason Li | ICS-112-007-E-TN | ||
| Japan Tobacco: Domestic Giant Going Global (B) | Yoshinori Fujikawa, Tomonori Ito, Yanling Li and Ayano Hirose | 112-020-1 | |
| Japan Tobacco: Domestic Giant Going Global (A) | Yoshinori Fujikawa, Tomonori Ito, Yanling Li, Ayano Hirose | 112-019-1 | |
| Yoshinori Fujikawa, Tomonori Ito, Yanling Li and Ayano Hirose | 112-019-8 |
2011
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| Kumon India in 2007 | Yoshinori Fujikawa, Hirotaka Takeuchi | 9-711-459 | |
| Anatomy of a Crisis: The Tokyo Electric Power Company and the Fukushima Nuclear Incidents | Hiroshi Kanno, Nick Tanaka, and Yen-Jung Chiu | ICS-111-002-E | |
| Hiroshi Kanno, Nick Tanaka, and Yen-Jung Chiu | ICS-111-002-E-TN | ||
| Asics Corporation: Asics Store Tokyo | Yoshinori Fujikawa, Eisuke Watanabe, Satoko Suzuki, and Himanshu Panhalkar | ICS-111-003-E | |
| Adidas: miCoach | Yoshinori Fujikawa, Ching Pin Linnette Koh | ICS-111-004-E | |
| Nike: nike+ | Yoshinori Fujikawa, Ting En Ng | ICS-111-005-E | |
| Gurunavi | Yoshinori Fujikawa, Yuko Koshiishi, Grace Zhou | ICS-111-006-E | |
| Komatsu KOMTRAX: Moving the Earth with Satellite | Yoshinori Fujikawa, Wojciech Babski, Manasi Pethkar, Taro Yajima | ICS-111-007-E | |
| Komatsu KOMTRAX: Competing in Service in 2011 | Yoshinori Fujikawa, Wojciech Babski, Manasi Pethkar, Taro Yajima | ICS-111-008-E | |
| Weathernews: Pursuing Service Globalization in 2011 | Yoshinori Fujikawa, Satoshi Utagawa, Yumi Honda, Ginger Lin | ICS-111-009-E | |
| Toyota North America (A) | Hiroshi Kanno, Emi Osono | ICS-111-010-E | |
| Hiroshi Kanno, Emi Osono | ICS-111-010-E-TN | ||
| Toyota North America (B) | Hiroshi Kanno, Emi Osono | ICS-111-011-E | |
| Hiroshi Kanno, Emi Osono | ICS-111-011-E-TN | ||
| Toyota India (A) | Hiroshi Kanno, Emi Osono | ICS-111-012-E | |
| Hiroshi Kanno, Emi Osono | ICS-111-012-E-TN | ||
| Toyota India (B) | Hiroshi Kanno, Emi Osono | ICS-111-013-E | |
| Hiroshi Kanno, Emi Osono | ICS-111-013-E-TN | ||
| Property Data Bank | Emi Osono | ICS-111-014-E | |
| Emi Osono | ICS-111-014-E-TN | ||
| Daido Life | Emi Osono | ICS-111-015-E | |
| Emi Osono | ICS-111-015-E-TN | ||
| Point | Emi Osono | ICS-111-016-E | |
| Emi Osono | ICS-111-016-E-TN | ||
| Oisix | Emi Osono | ICS-111-017-E | |
| Emi Osono | ICS-111-017-E-TN |
2010
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| Kumon India: Extending the Mission-Driven Service Globalization Strategy | Yoshinori Fujikawa, Kenichi Suzuki, and Frederik Ditlev Otte-Trojel | 310-071-1 | |
| TOKYO GIRLS COLLECTION by girlswalker.com: Real Clothes from Japan to the World | Yoshinori Fujikawa, Toshikazu Imada | 310-076-1 | |
| Yoshinori Fujikawa, Toshikazu Imada | 310-076-8 | ||
| Yoshinori Fujikawa, Kenichi Suzuki, and Frederik Ditlev Otte-Trojel | 310-071-8 | ||
| Satura Cakes: Never Another Ordinary Bite (A) | Yoshinori Fujikawa and Ryusuke Kabasawa | 310-072-1 | |
| Satura Cakes: Never Another Ordinary Bite (B) | Yoshinori Fujikawa and Ryusuke Kabasawa | 310-073-1 | |
| Yoshinori Fujikawa and Ryusuke Kabasawa | 310-072-8 | ||
| Yoshinori Fujikawa, Emiko Yoshikawa, Satoko Suzuki | 309-306-8 |
2009
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| Yoshinori Fujikawa, Miyuki Igarashi, Chiyoko Oshima, Juri Ishida | 309-313-8 | ||
| Muji: The Challenge of a Global Brand Originating in Japan (B) | Yoshinori Fujikawa, Miyuki Igarashi, Chiyoko Oshima, Juri Ishida | 309-314-1 | |
| Muji: The Challenge of a Global Brand Originating in Japan (A) | Yoshinori Fujikawa, Miyuki Igarashi, Chiyoko Oshima, Juri Ishida | 309-313-1 |
Other
| Case Title | Author | Case No. | Detail |
|---|---|---|---|
| Fsas: Fujitsu Support and Service, Inc. | Yoshinori Fujikawa, Henry Chesbrough | 9-601-003 |
2008
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| Ad-comm Group "Whitebook": Cross-Marketing Platform for the Luxury Brand Market | Yoshinori Fujikawa, Peilun Yang, Greg Main, Dean Claiborne | 508-078-1 | |
| Kumon North America: Propelling the Mission-Driven Service Globalization Strategy | Yoshinori Fujikawa, Frederik Ditlev Otte-Trojel, Kenichi Suzuki | ICS-108-00X-E | |
| Tokyo International School: Building a 21st Century Model School for the World | Yoshinori Fujikawa, Roger Sherrin, Carl Kay, and Satoko Suzuki | ICS-108-00X-E |
Other
| Case Title | Author | Case No. | Detail |
|---|---|---|---|
| The Contradictions That Drive Toyota’s Success | Takeuchi, Hirotaka, Osono, Emi, Shimizu, Norihiko |
2007
Other
| Case Title | Author | Case No. | Detail |
|---|---|---|---|
| BOOKOFF Cooperation in 2007 | Yoshinori Fujikawa, Hirotaka Takeuchi | N9-711-506 |
2006
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| Yoshinori Fujikawa and Hideaki Koita | 308-222-8 | ||
| Yoshinori Fujikawa and Peilun Yang | 508-077-8 | ||
| Yoshinori Fujikawa, Peilun Yang, Greg Main, Dean Claiborne | 508-078-8 | ||
| Ad-comm Group "Whitebook": Cross-Marketing Platform for the Luxury Brand Market | Yoshinori Fujikawa, Dean Claiborne, Greg Main, and Peilun Yang | ICS-106-002-E | |
| BOOKOFF Corporation: Service Innovation in the Secondhand Business | Yoshinori Fujikawa, Emiko Yoshikawa, Satoko Suzuki | 309-306-1 | |
| Caress Alliance: The Hokkaido Centre for Family Medicine | Yoshinori Fujikawa, Kenji Nawa, and Dean Claiborne | ICS-106-006-E | |
| Yoshinori Fujikawa, Kenji Nawa, and Dean Claiborne | ICS-106-006-E-TN | ||
| REALFLEET "amadana": Design Innovation in the Japanese Home Appliance Industry | Yoshinori Fujikawa and Peilun Yang | 508-077-1 | |
| Tokaibane in 2007: Building a Service-Driven Manufacturing Company | Yoshinori Fujikawa and Hideaki Koita | 308-222-1 |
Other
| Case Title | Author | Case No. | Detail |
|---|---|---|---|
| Toyota’s Strategy and Initiatives in Europe: The Launch of the Aygo | Ichijo, K., Radler, G. | IMD318-PDF-ENG | |
| ＜TN＞Toyota’s Strategy and Initiatives in Europe: The Launch of the Aygo (IMD-3-1673), 2006. | Ichijo, K., Raedler, G | IMD-3-1673 | |
| BOOKOFF Cooperation in 2006 | Yoshinori Fujikawa, Hirotaka Takeuchi | N9-711-454 |
2005
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| Be Sharp: Sharp’s Innovation in the LCD Industry | Ichijo, K. | IMD-3-1554 |
2000
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| David J. Arnold, Yoshinori Fujikawa | 5-500-102 |
1999
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| EMDICO (B) | Yoshinori Fujikawa, John A. Quelch | 9-597-030 | |
| Yoshinori Fujikawa, John A. Quelch | 5-598-098 | ||
| Amway Japan Limited, HBS Case | Yoshinori Fujikawa, David J. Arnold, John A. Quelch, Patric Reinmoller | 9-598-029 |
Other
| Case Title | Author | Case No. | Detail |
|---|---|---|---|
| EMDICO (A) & (B): Fuji Film’s Brand Relaunch Strategy in the Middle East | Yoshinori Fujikawa, John A. Quelch | HBS Case #9-597-029, -030 | |
| EMDICO (A) | Yoshinori Fujikawa, John A. Quelch | 9-597-029 |
1998
The Case CentreBuy
| Case Title | Author | Case No. |
Detail |
|---|---|---|---|
| Sony Corporation: Car Navigation Systems | Yoshinori Fujikawa, John A. Quelch | 9-597-032 | |
| Sony Corporation: Car Navigation Systems | John A. Quelch, Yoshinori Fujikawa | 9-506-S01 |