Conference Paper Emergence of Value Co-Creation: Agent-Based Modelling on Behavioral Patterns of Customer, Corporation, and Regulator. Joint International Conference of Service Science and Innovation and ServiceologyAt: Taichung, Taiwan

More

The purpose of our research is to identify the mechanism by which value co-creation emerges on an open innovation platform. Our approach is a multi-method field study, combining quantitative analysis on customer behavior data on an open innovation platform "LEGO CUUSOO" and qualitative case analysis on LEGO products developed through the platform. Keywords: Value co-creation, open innovation platform, agent-based model 1 INTRODUCTION As a further development of Fujikawa, Oue and Nishiyama (2016), where an agent-based model (ABM) simulates voting patterns of customers on the open innovation platform, we extend the model to a multi-period and multi-product ABM and explicitly incorporate expected and realized values created on the platform. This research intends to reveal how actually observed macro dynamics emerge from individual expectations and decisions of many customers and how interventions by regulator may alter the voting patterns and thus the submission patterns of ideas. Research on value co-creation has identified how interactions between users and corporations emerge new value in corporate management context (Prahalad and Ramaswami 2003, 2004). User innovation research explained that source of innovation can be found outside of corporation and thus rational for innovators differ from that of corporations (von Hippel 1986). User driven innovation theory also explained how an online platform with voting mechanism allows users to participate to create a market and at same time suggest potential market opportunity to corporation (Ogawa 2005). While the extant research has clarified how the emergence of co-creation happens in a static state, there are limited explanations to explain the dynamism of emergence of value co-creation. In the real-world community, values are co-created not only by users and corporation but other actors as result of complex interactions (Lemons 1996). Research in service science attempted to explain the emergence of value co-creation in value constellation model (Vargo and Lusch 2008). Actor-to-actor model tries to simplify the interactions by limiting the interaction of an on online platform and by focusing the interactions amongst three actors; users, corporations and regulators (Nishiyama and Fujikawa 2016). The actor-to-actor model suggested that value co-creation on online platforms could be influenced by regulators, but it does not explain how regulators actually controls the outcome. Neither this research suggest the causal effect to the emergence of value co-created are conducted to date. ResearchGate Logo Discover the world's research 17+ million members 135+ million publications 700k+ research projects Join for free

Welfare States and the Redistribution of Happiness　The 4th Policy Forum of Hitotsubashi University in the 30th Fiscal Year of Heisei

Making economic growth and well-being compatible: policies for inclusive growth in Japan The 16th East Asian Economic Association International Convention, Taipei, Taiwan October 2018

Mood, nudge and willingness to work. Japanese Economic Association, Autumn Meeting 2018.

More

In order to overcome procrastination, a notification or peer information intervention can be a useful tool. However, previous research has not investigated how mood affects the responses to notifications to do tasks nor examined how mood influences the effect of a peer information intervention. We conducted an eight-day experiment with smartphones to test these effects. The results show that acceptance rates of invitations to do real effort tasks are higher in more positive mood and that the effect of the peer information is stronger when mood state is more negative. This is possibly because people in positive mood pay little attention to the peer information which is considered as the details.

A Socially Sustainable Economic Growth: the Example of Japan. 2018 Japanese Economic Association Autumn Meeting, Gakushuin University

Making economic growth and well-being compatible: policies for inclusive growth in Japan. 113th American Sociological Association Annual Meeting, August 11-14, 2018 Philadelphia, PA

Marketing in the steady-state economy: Conceptual model and propositions　 2018 Global Marketing Conference at Tokyo, Japan. 26-29/07/2018

Bicultural brand personality model: A case of Japan and the U.S. 　2018 Global Marketing Conference at Tokyo, Japan. 26-29/07/2018

Self-gifting in interdependent cultures: Japanese single women and self-compassion EMAC 2018 Conference, Glasgow, U.K. 29/05-01/06/2018

Dynamic process of place image construction: Focusing on the Japan image in the Bangkok’s Japanese cuisine industry. 　68th Annual Meeting on Japan Society of Marketing and Distribution, Tokyo Japan 25-27/05/2018

Bicultural identity orientation of college students in the US and Japan, International Communication Association (ICA) Conference 2018.

Career mobility in the embedded market: A study of the Japanese financial sector. Exit, Voice and Loyalty: Alternative Economic Models and Responses to Decline in Contemporary Society, Poland, Warsaw May 21-22, 2018

Because I'm Afraid to Be Punished. I Don't Give: The Role of Relational Mobility and Fear in Charitable Behavior. The 4th International Conference on Asian Marketing Associations, Bangkok, Thailand, April 20-22,2018

Pedigree, Prestige and Elite Formation in Postwar Japan: A Long-term Perspective. 87th Annual Meeting Eastern Sociological Society February 23-26,2017 Philadelphia