Faculty members

AKUTSU, Satoshi (Toshi)
Faculty Members with Seminar
AKUTSU, Satoshi (Toshi)


Professor, DBA Program Director, Hitotsubashi ICS


Research Positioning, DBA Program

Satoshi (Toshi) Akutsu received his BA and MA from Hitotsubashi University, and his MS and PhD from the Haas School of Business at the University of California, Berkeley. Prior to joining Hitotsubashi University, he was a Research Fellow at the Institute of Management, Innovation, and Organization at the Haas School. During the 2007-2008 academic year, he spent a sabbatical at UC Berkeley where he was affiliated with both the Haas School and the Department of Psychology. He was also a member of the Culture and Cognition Laboratory and affiliated with IPSR at UC Berkeley.

Professor Akutsu’s most recent papers include “Work, meaning, and gene regulation: Findings from a Japanese technology firm” in Psychoneuroendocrinology, “Anger Regulation, and Life Satisfaction in the United States and Japan” in Frontier in Psychology, “Consequences of beliefs about the malleability of creativity” in Creativity Research Journal, “I don’t need an agreement on my inconsistent consumption preferences: Multiple selves and consumption in Japan” in Advances in Consumer Research, and “Why do people give? The role of identity in giving” in Journal of Consumer Psychology, among others. He has authored a number of book chapters, including for Dinnie (Ed.), Nation branding: Concepts, issues, practice, Takeuchi & Nonaka (Eds.),Hitotsubashi on knowledge management, and Nonaka & Teece (Eds.), Managing industrial knowledge: Creation, transfer, and utilization.

Professor Akutsu’s current research interests lie in (a) brand management, (b) applied cultural psychology to consumer and organizational behavior, and (c) neural and behavioral economics. He has presented his research at numerous academic conferences, and actively provides advice and training on general management, marketing, and branding to various companies, central/local governments, and NPOs. He currently serves as an outside board member of Nifty Co., Otsuka Kagu Inc., and Adastria Inc.