Meet our faculty

Shingo Oue received his BA in Business (Operations Research) and MA in Business from Hitotsubashi University, and his MS in Statistics and PhD in Statistics from Carnegie Mellon University. He joined Hitotsubashi University’s Faculty of Commerce as an Assistant Professor in 1995 and was promoted to Associate Professor in 1999. He joined ICS as an Associate Professor in 2000.

Professor Oue's current research applies computational and statistical methods to problems in consumer behavior, with a focus on brand personality and brand-character measurement across cultures. His recent work develops confirmatory factor analysis techniques for text and embedding-based data, extending traditional psychometric approaches to modern NLP methods.

Professor Oue’s research concentrates on data science and consumer behaviors. His publications include "A Winning Combination for Brand Personality" (with Erica Okada, Satoko Suzuki, and Satoshi Akutsu, 2024), "Value Co-Creation on Open Innovation Platform: Agent-based Modelling on Behavioral Patterns of Customer, Corporation, and Regulator" (with Y. Fujikawa and K. Nishiyama, 2016), and "Residual Income Valuation: Monthly Data Analysis" (with M. Nakano and Y. Matsuura, 2005).