学術論文

一橋ICSの教員は、日々の研究結果を、以下のように学術論文として発表しています。
※ 専任教員及び一部の特任教員まで掲載

1979年

Marketing management, its environment, and information processing: a problem of organizational design. Journal of Business Research 1979 Vol. 7 No. 4 pp.277-300

著　者： Nonaka, I., Nicosia, F. M.
発表年： 1979年
PDF: 1-s2.0-0148296379900080-main.pdf
URL: https://doi.org/10.1016/0148-2963(79)90008-0
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The marketing literature has overlooked the problem of designing optimal organizational structures for marketing management. The study of this problem is crucial and pressing. Some relationships are proposed between the information generated by the market environment and the ability of the organization of a marketing department to process this information. Insights and opportunities for future conceptual and empirical work are provided.