Rapid Penetration into the Emerging Markets-The Toyota Way Critical Eye, September-November 2005, pp. 62-65
| Author: | Ichijo, K. |
|---|---|
| Year: | 2005 |
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The Toyota Motor Corporation is currently one of the most successful automotive companies in the world. With the largest market capitalisation in the global automotive industry, Toyota has built a strong reputation for the high quality, durability and reliability of its cars - and, owing to this widely recognised competence, Toyota has steadily been developing its business globally.