The Impact of Collaboration Structure and Artist Attributes on Performance : A Comparison of Artistic and Commercial Performance in the Korean Music Industry. Korean Management Review 2017 Vol.46 No.6 pp.1713-1740.
|Author:||Lee, J., Kim, H., Park, N. K.|
Focusing on the specificities of the Korean music industry, this study investigates the effects of lyric-composer-artist (singer) collaboration structure and artist attributes on the artistic and commercial performance, respectively. Our empirical results from 342 music albums suggest that factors affecting artistic performance and commercial performance are different. Collaboration structure with higher percentage of foreign collaborators and low degree of specialization have a positive effect on the album's artistic performance, whereas an artist's OST/featuring participation and award-winning experiences have a negative effect on the album's artistic performance. We also found that composer-artist repeat collaboration experience, an artist's exposure to media, and award-winning experiences have a positive effect on the album's commercial performance. By combining the analysis of two performance dimensions, our study offers a more accurate understanding of the success factors in cultural industries.