Unhappiness in the post-communist countries. International Conferences on Well-being (ICWB2016) October 31 -November 1, 2016 Singapore

Towards the sociology of happiness. International Conferences on Well-being (ICWB2016) October 31 -November 1, 2016 Singapore

Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s Identity Work, Association for Consumer Research 2016, October 28, 2016, Berlin Germany

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This paper explores consumption and identity using data collected in Japan. We find that consumptions are sometimes used to "eliminate" a sense of self contrary to past researches proposing "extended self." In the society where self-expression has less significance possessions don't necessarily define individuals or aid in maintaining their identity.

New AIDA model in the omni-channel age. Poster presented at the 2016 International Conference of Asian Marketing Associations October 21-22, 2016 China

Human Centric Innovation and Digital Future, ICServ 2016: International Conference of Society for Serviceology, Shibaura Institute of Technology, September 6, 2016.

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Digital technology is advancing rapidly, changing businesses, society and our everyday lives. This is digital transformation. It is expected that 50 billion or more things will be connected by 2020. The Internet of Things, Artificial Intelligence and Robotics will give a significant impact to all industries. Business leaders are already aware of the potential of digital, because it will give tremendous opportunities of growth as well as enormous challenges. Digital may disrupt their existing businesses, unless they take any effective actions now. In this revolutionary time, what must they do? In this key note, Yoshikuni Takashige of Fujitsu will talk about on how businesses will be able to approach to digital, using real examples. The key is to put people in the center, providing human centric services. This is realized by empowering people with digital information and digitalized things. Fujitsu calls this Human Centric Innovation. He will also elaborate on steps toward shaping ecosystems, which are critical for creating value in the digital era. For this, it will be essential to leverage a new type of digital business platform. Yoshinori Fujikawa of Hitotsubashi University will join Yoshikuni Takashige to discuss the importance of a multi-sided platform and what actions businesses should consider to enable this. They will also discuss the impact of Artificial Intelligence and how people can shape a different future.

The Moderating Effect of Interdependent Self‐Construalin the Case of the Causal Relationship From Job Satisfaction to Organizational Commitment. Poster presented at the International Association for Cross-Cultural Psychology 23rd International Congress, N

Disentangling effects of society-level wealth and individual-level wealth on independence: An examination through regional differences in China. International Association for Cross-Cultural Psychology 23rd International Congress, Nagoya August 2, 2016

Testing a moderated mediation model of transformational leadership and organizational citizenship behavior: The role of organizational identification and interdependent self-construal. International Association for Cross-Cultural Psychology 23rd Internati

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Previous research in industrial psychology has shown that Transformational leadership (TFL) leads to higher Organizational Citizenship Behavior (OCB). We examined the mediating role of Organizational Identification (OI) in this relationship and further investigated that whether such indirect effects of TFL on OCB were contingent upon individual worker's interdependent self-construal. As predicted, the results of our study (N=187, average age=29.82) indicated that OI mediated the relationship between TFL and OCB. Specifically, TFL positively influenced OI, which in turn, resulted in increasing levels of OCB. Moreover, this indirect effect of TFL on OCB through OI was stronger for workers with high (vs. low) interdependence. Our finding may shed light on the explanation of OI in the causal relationship from TFL to OCB, and that of individual's interdependent self-construal moderating the mediation effect of OI. Rationale and theoretical implications are provided.

Trust and gender: The impact of social value orientation and control on men's strategic behavior in the Trust Game. 31st International Congress of Psychology, Yokohama, Japan, 2016.07.28.

Construal Based Comparison of Consumer Choice in Japan versus the US. 31st International Congress of Psychology 2016 Yokohama, Japan

Social genomics of positive mindsets: Molecular correlates of optimism. 31st International Congress of Psychology, Yokohama 2016.7.25

Marketing in steady-state economy: Exploratory case study on pioneering firms. 2016 Global Marketing Conference, July 21-24, 2016 Hong Kong.

Value Co-creation on Open Innovation Platform: Agent-Based Modelling on Behavioral Patterns of Customer, Corporation, and Regulator ICSSI International Conference on Service Science and Innovation National Taiwan University, Taipei, Taiwan) June 22-24,

Gender and the Internet, revisited. Eastern Sociological Society 86th Annual Meeting, Boston, March 17-20-2016

“Service Globalization: Knowledge Transfer Process of Value Co-creation,” Knowledge Co-creation Forum, Japan Advanced Institute of Science and Technology, March 11-12, 2016.

When interdependence fails in Japan: Work attachment in domestic versus foreign-owned companies. The 17th Annual Convention of Society for Personality and Social Psychology, San Diego, California, January 2016.

Nouns vs verbs: The part of speech effect on construal level and its implications to cultural comparisons. The 17th Annual Meeting of Society for Personality and Social Psychology, San Diego, California, January 2016.

The interaction between one’s interdependence and the perception of other’s interdependence: Effects on emotional reaction and work evaluation in Japan. Poster presented at the cultural psychology preconference of 17th Annual Convention of Society for Pe