Conference
Presentations at well-recognized academic conferences
2019
The Trap of Complementarity in Postmerger Integration of Equal Merger. European Group for Organizational Studies, Kyoto, Japan, December 2019.
Author: |
Akutsu, S., Katsumura, F., Lee, J. |
Year: |
2019 |
When the Positive Effects of Work Meaning Search on Worker's Mentality Become Negative: The Case of a Company in Jeopardy, The European Group for Organization Studies (EGOS) and Organization Studies Kyoto Workshop 2019, December 13, 2019
Author: |
Akutsu, S., Katsumura, F., Lee, J. |
Year: |
2019 |
Filing the Social Void with Action: Workplace Loneliness and Brand Enactment on Sense of Power, The European Group for Organization Studies (EGOS) and Organization Studies Kyoto Workshop 2019, December 13, 2019
Author: |
Lee, J., Akutsu, S., Katsumura, F. |
Year: |
2019 |
Liability of Authenticity, The European Group for Organization Studies (EGOS) and Organization Studies Kyoto Workshop 2019, December 13, 2019
Author: |
Suzuki, S. |
Year: |
2019 |
“Welfare States and the Redistribution of Happiness. Lahore University of Management Science , Lahore, Pakistan, November 2019
Author: |
Ono., H., Lee, K. S. |
Year: |
2019 |
Discovering inflammatory structure of depression symptoms in Japanese employees. Applying Neuroscience to Business, Yokohama, Japan, September 2019.
Author: |
Soeishi, T., Nakata, A., Nagata, T., Akutsu, S., Katsumura, F., Tondokoro.T. |
Year: |
2019 |
Making economic growth and well-being compatible: Evidence from Japan Fourth Annual Conference of the Japan Economy Network August 27, 2019
Author: |
Francesco Sarracino, Kelsey J. O'Connor, Hiroshi Ono |
Year: |
2019 |
Organizational Performance Implications of Internal Labor Markets. American Sociological Association 114th Annual Meeting, New York, August 10-13, 2019
Author: |
Ono, H., Brymer, R. |
Year: |
2019 |
Effect of "Hidden" Messages in Service Encounters on Customer Satisfaction and Moderating Role of Regulatory Focus, 2019 AMA Summer Academic Conference, Chicago, IL, August 9-11, 2019
Author: |
Suzuki, S. |
Year: |
2019 |
Alliance Portfolio Complexity and Order-of-Entry Effects in International Alliance Formations, Academy of International Business, Copenhagen, Denmark, June 25, 2019
Author: |
Lee, J., Park, N.K., Mezias J.M. |
Year: |
2019 |
The Impact of Perceived Creativity in New Product Development on Employees' Job Attitudes, 26th IPDMC: Innovation and Product Development Management Conference, Leicester, U.K., June 10-11, 2019
Author: |
Park, J.S., Suzuki, S. |
Year: |
2019 |
The Service Context of Meanings and its Dynamicity: The Case of Japanese Restaurant Market in Bangkok. The 2019 Naples Forum on Service, Ischia, Italy. June 4-7, 2019
Author: |
Suzuki S., Matsui, T., Uehara, W., Fujikawa, Y. |
Year: |
2019 |
Cultural Differences in Trait Inferences of Brand Personality. 48th EMAC Annual Conference May 28-31,2019 University of Hamburg, Germany
Author: |
Suzuki, S., Akutsu, S. |
Year: |
2019 |
- More
- This study examines cultural differences in the extent to which people infer traits for brands. Based on the recent findings regarding cultural variations in trait inferences, we hypothesized that Westerners who have stronger tendency to infer traits from social behavior can more associate brands with human traits than East Asians. To test our hypothesis, we developed a bi-cultural brand personality scale and compared brand personality perception in two cultures, particularly the U.S. and Japan. The findings showed that Japanese have a tendency to characterize brands either Rugged or Peaceful, whereas Americans described each brand differently and all five dimensions of Sincerity, Sophistication, Ruggedness, Excitement, and Peacefulness were notable. Ruggedness reflects a highly culture-specific meaning of the U.S. and Peacefulness reflects the same for Japan. Japanese may be forming impressions about the brands by drawing inferences about the context of brands (i.e., local versus foreign brand) than the brand's personality traits.