Marketing management, its environment, and information processing: a problem of organizational design. Journal of Business Research 1979 Vol. 7 No. 4 pp.277-300

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The marketing literature has overlooked the problem of designing optimal organizational structures for marketing management. The study of this problem is crucial and pressing. Some relationships are proposed between the information generated by the market environment and the ability of the organization of a marketing department to process this information. Insights and opportunities for future conceptual and empirical work are provided.