THE IMPACT OF MOOD AND EMOTION ON RISK PREFERENCE Academy of Management Annual Meeting Proceedings, 2007 (1): 1-6

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We propose to use affect research to enrich the dominant descriptive model of risk preference, prospect theory (Kahneman, & Tversky, 1979). We will pursue a discussion of 1) the mood's direct impact on probabilities, 2) the contrast effect between mood and anticipated emotion on perceived values, and 3) combined impacts. Finally, we will discuss the managerial implications of this theory.

From affect to action: How pleasure shapes everyday decisions in Japan and the U.S. Motivation and Emotion (20190723) Vol. 43 No.6 pp.948-955

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How do affective considerations shape people's everyday decisions around the world? To address this question, we asked 245 Japanese and 229 American adults to report what they did and how they felt on the previous day using the Day Reconstruction Method. We then examined how affective valence at a given time (time t) related to the types of activities people engaged in at a later time (time t + 1). While we found some cultural variation in the types of daily activities Japanese and American participants experienced as pleasant or unpleasant, time-lagged multilevel logistic regressions revealed that both groups displayed a remarkably similar propensity to engage in pleasure-enhancing activities when they felt bad and in less-pleasant activities that might promise longer-term payoff when they felt good. These results provide cross-cultural support for the hedonic flexibility principle of human motivation, according to which affective states help people prioritize between short- and longer-term well-being goals in their everyday life.

Corporate Innovation in the Age of Digital Research on Financial and Economic Issues 2019 Issue 3 pp.13-16

Exploring the Relationship between Stereotyping, Prejudice and Discrimination among Japanese. Intercultural Communication Studies 2019 Vol.28 No.1 pp.47-65.

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This study examines the relationship between stereotypes, prejudice and discrimination as they show up in the teaching of cross-cultural communication to Japanese college students. The study draws on a social psychology framework that relates affect, behavior and cognition to each other, and then applies this framework to teaching the more emotionally laden aspects of Yashiro's (2001) culture iceberg. Specifically, it examines the relationship between stereotype and prejudice, based on the premise that intercultural miscommunication starts from stereotypes (in the cognitive level), which are translated into strong feelings of prejudice (in the affective level) and in turn manifested in various forms of discriminatory actions (in the behavioral level). This study finds a relationship between prejudice (affect) and discrimination (behavior) that Japanese students have toward countries in particular, in a sample of 155 college students in Japan. Through studying the relationship between discrimination (behavior), prejudice (affect) and stereotyping (cognition) among Japanese college students, this study extends and deepens the literature on cultural awareness and processing as it relates to teaching culture in Japan.