Academic Journal
Peer-reviewed journal articles
1985
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective. Journal of Marketing Research November 1985 Vol. 22 No. 4 pp.388-396
| Author: |
Johansson, J. K., Douglas, S. P., Nonaka, I. |
| Year: |
1985 |
| PDF: |
3151584.pdf |
| URL: |
https://doi.org/10.2307/3151584 |
- More
- A new methodological approach for examining the impact of country of origin on product evaluations is proposed. It takes the form of a multiattribute attitudinal model analyzed by means of a system of simultaneous equations. This approach makes possible examination of the impact of other attributes as well as country of origin on evaluations, and takes into consideration the effect of familiarity and knowledge about the product class. Differences between respondents of two different national origins are also investigated because previous research indicates differences in country stereotyping by nationality
Japanese Management: What About the "Hard" Skills? The Academy of Management Review April 1985 Vol. 10 No. 2 pp. 181-191
| Author: |
Nonaka, I., Johansson, J.K. |
| Year: |
1985 |
| PDF: |
257961.pdf |
| URL: |
https://doi.org/10.2307/257961 |
- More
- Many writers on Japanese management emphasize the importance of "soft" skill, staff, style, and superordinate goal factors in managing successful organizations. It is argued here that Japanese firms face turbulent environments, making the "hard" factors of strategy, structure, and systems necessary for success. The idea of organizational learning is used to explain how Japanese firms' hard skills have equalled and sometimes surpassed those of Western firms, despite the limited professional education of Japanese managers.
