Faculty members

FUJIKAWA, Yoshinori (Yoshi)
Faculty Members with Seminar
FUJIKAWA, Yoshinori (Yoshi)


Professor & Faculty in Charge of External Affairs, Hitotsubashi ICS


Japanese Business and Economy 1 (MBA), Global Virtual Teams (MBA), Service Management SNOC (MBA)

Yoshi joined Hitotsubashi ICS in 2003. Prior to joining ICS, he was a Lecturer and Research Assistant at Pennsylvania State University. He also worked as Research Associate at the Mind of Market Laboratory and the Division of Research, both at Harvard Business School. His business experience includes marketing research and strategic consulting work with Olson Zaltman Associates, the inventor of the patented research method ZMET (Zaltman Metaphor Elicitation Technique).

At Hitotsubashi, Yoshi led the school’s MBA Program as the faculty director for 15 years (2006-2020) and helped bring the program to the “#1 in Japan” rank (QS Global MBA Ranking 2019, 2022, and 2023). He also served as Associate Vice President for International Affairs at Hitotsubashi University (2018-2020).

In addition to teaching in ICS’ MBA Program, Executive MBA Program, and Executive Education Programs, Yoshi has taught as Visiting Associate Professor at Yale School of Management (New Haven, CT; Spring 2020, 2021, and 2022), as Visiting Professor at Koc University’s Graduate School of Business (Istanbul, Turkey; Summer 2020, Summer 2021), as Visiting Professor at Ecole Hoteliere de Lausanne’s (EHL) EHL-CEIBS Hospitality EMBA Program (Spring 2019) and as Adjunct Faculty at Seoul National University Business School’s Global MBA and SNU MBA Programs (Seoul, South Korea; Spring 2019). He has also designed and delivered numerous immersion programs attended by students from ICS’ global network of 50+ top business schools around the world.

Yoshi currently serves a number of government committees and professional institutions, including: Japan Service Awards (SPRING, Committee Member); Japan-US Educational Commission (Fulbright Japan, Committee Member); International House of Japan (Hassokai Committee, Committee Member); Treasure Data (Advisor); ClipLine (Advisor), The Delphi Network (Advisor); Zero to One (Advisor).

Yoshi received his BA in Economics and MA in Commerce from Hitotsubashi University (Tokyo, Japan); MBA from Harvard Business School (Boston, MA, USA); and PhD in Marketing from Pennsylvania State University (University Park, PA, USA).