OKADA, Erica
Faculty Member with Seminar
OKADA, Erica
Thought Leadership Associate Director


Customer Behavior (MBA), Advanced Research Positioning (DBA),
Advanced Research Method: Modelling (DBA)
  • eokada@ics.hub.hit-u.ac.jp

Erica Mina Okada received her bachelor’s degree in economics from Princeton University, MBA from the Tuck School at Dartmouth College, and PhD from the Wharton School at the University of Pennsylvania. Her industry experience includes investment banking at Merrill Lynch and project finance at GE Capital. She has held faculty positions at the University of Washington, University of Hawaii at Manoa, and at the Wharton School, University of Pennsylvania.

Professor Okada applies behavioral decision theory and statistical methods to research in consumer choice and decision making. Her research has been published in top-tier peer reviewed academic journals including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. A recent article in the Journal of Marketing ranked Professor Okada 21st in research productivity among over 2,500 scholars nationwide and internationally who published in the leading marketing journals.

Professor Okada’s current research interests include environmentally sustainable behavior, global/local processing and judgment, exercise and health-related decision making, and Japan-US comparative consumer behavior.